E-commerce

ECOMMERCE, TECHNOLOGY AND COMPUTER SKILLS

This course will provide you with a strong understanding of the different facets that are required in developing an E-commerce business. By focusing on basics and then building up to the cutting edge solutions, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop a better E-commerce decision making.

 

Who can do this?

Entrepreneurs, business owners and marketing professionals who have or are looking to set up an E-commerce business.

COURSE OUTLINE

 

Overview of Electronic Commerce (EC)

E-Marketplaces

E-Tailing Products and Services

Online Marketing

Business- to-Business E-Commerce

Web 2.0, Social Networks

Search Engine Optimization

Payment Solutions and Order Fulfillment

E-Commerce Strategy and Global Issues

Legal, Ethical and Tax Issues

Launching an E-Commerce Business

E-Commerce Business Analysis Term Project

M.s Office


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